Spider
The list of websites that a search engine stores and uses to deliver search resultsIndex.

The list of websites that a search engine stores and uses to deliver search results Back link.

A link from an external, presumably unrelated website(s) to the website being optimizedLink Popularity. 

Algorithm 
A search algorithm determines which websites appear for any given search as well how those returns are ranked. The process of SEO is a combination of complying with the given parameters laid out by each search engine as well as intuitive and experimental reverse engineering of presumed components of the algorithm. The job of the algorithm is to weight various aspects of the website and its inbound links and determine the relative merit and relevance of a website in response to a search.

Anchor text
This is the clickable text within a hyperlink; search engines place importance on these words and associate them with the target page of the link. 

Cloaking
Black hat technique of tricking the search engines into seeing something other than what is displayed to the human viewer; using this technique can get websites penalized or banned from search engines

PPC (PPC)
Refers to advertising campaigns in which the advertiser pays the ad publisher only when a user clicks on an ad for the selected keywords; this is in contrast to CPM (Cost Per Thousand) in which the advertisers pay simply for having an displayed the 'M' refers to the fact that the ads are generally purchased in chunks of 1000 page views/impressions

Cost Per Click (CPC)  
Synonymous with 'pay per click'

Doorway page
Black hat technique of setting up a dummy page that appears to the search engine to be legitimate and/or of a certain type of content but that is actually an entry page to another website, generally a spam website of some sort

Gateway page
Synonym for doorway page

Robot
A computer who's job is to crawl WebPages; some robots are simply looking for content, like those employed by search engines.

Unique visitor
Metric for tracking how many people have visited a website, is distinguished from hits which measure the number of times a piece of any page is served (such as an image)

Site map
Sitemaps serve as a 'table of contents' for site visitors and/or search engines; they can be displayed as HTML on the actual website or submitted directly to search engines

Meta search
A search run on several search engines simultaneouslyMeta-tags 

Conversion rate
The numbers of visitors that eventually become customers or the number of people who click on an ad; usually expressed as a percentage of total traffic or ads displayed.

On-page optimization
The area of search engine optimization that applies to the content and structure of the website Off-page optimization The area of search engine optimization that applies to building back links (link building).

Organic search
Refers to the area of search engine results and marketing that are a result of optimization, in contrast to paid inclusion and pay-per-click programs.

Page Title
The page title appears at the top of each webpage in your browser. Search engines tend to place heavier importance on the keywords included within page titles. Page titles also appear as the link for each entry in search engine results.

Organic Search Engine Optimization
The practice of using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page gets listed in search engines for particular search topics.

Web Designing FAQs
Conceptualizing a new site, thinking of improving your existing one, or contemplating a redesign? The following will provide you with tips and information to help you get started and to plan your site.

What can a website do for me?
There can be a hundred of reasons. First, a website can reach out to millions of people that might not otherwise be available. Second, customers can easily view products, services, or and information from the comfort of their own home and even ask for your services.

Why does it matter how it looks as long as it works?
When you receive a visitor to your site, the look and feel will lead them to perceive the quality of your services or products accordingly. The first impression on a potential customer depends on the appearance of your website and how useful it is to him. A visitor will be interested and explore your site if it is appealing and easy to navigate. And therefore it is important to put your best foot forward.

I don't think a website will do anything for me, am I right?
Many companies tend to overlook the advantages of a website. Websites help you focus on the relevant customers and provide them information as well as products, services. Your business will save money and time while appealing to your target audience across the world at a very minimal cost.

I want to establish a strong presence on the Web. But where do I start?
Here are four easy steps towards a strong and lon-term presence on the Internet.

Step One: Domain Name (URL) Registration -- This is the address people will use to access your Web site (www.yourcompany.com). Once you have determined that the URL you wish to use is available, the cost to register a name is anywhere from $8.00 to $35.00 per year. A domain name needs to be renewed every year.

Step Two: Design of the Web Site -- This is where the look, feel and content of the website are determined and created. Also, the ease of usage and clarity of comprehension must be paid attention to.

Step Three: Hosting Your Web Site on a Web Server -- This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.

Step Four: Marketing Your Web Site -- You should be thinking about the marketing of your Web site as it is being designed. The content of the site needs to reflex the search terms if you want your site to appear on search engines.

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