Online reputation management is defined as the practice of monitoring a reputation on the internet with a view to controlling perception of that reputation. Someone has rightly said that "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” This method is adopted by the companies so that they will rank top in
Search Engine Ranking Pages – SERPs.
Well this is what it means in order to build a brand name it takes many years but it hardly takes a few hours or minutes with a single negative blogger to ruin it. One single praise from your customer at your message board can spread like a virus and can bring your brand to the top it can even act vice versa like the image can just break in months if you fail to address your customer’s. This is known as power of
customer generated media (CGM).
So it is very important for brands to keep the website updated, be in contact with the customers, to give the feedback. It is nowadays a part of integrated marketing communication online where the customers are targeted from all direction via internet i.e. it can also be called as 360 degree approach.
netZtrack does realize these facts and take special efforts to keep your website be in top of SERPs. In case your brand is in trouble i.e. they are witnessing negative rumors the ORM in netZtrack just follows 3 steps namely
- Analysis
We do a rapid, in-depth study to determine where, when, and how negative postings about you or your company have been made.
Who owns, manages, or has access to the sites or pages where the offensive listings reside? What is the extent of the damage?
What "keywords” or search phrases bring up offensive listings?
What kind of sites are involved: blogs, journals, news sites, forums, permanent or ad-hoc sites, etc.?
Are the postings associated with competitive (deeply entrenched) or with transitional keywords (those that can be quickly overcome with corrective actions)?
Who are the individuals responsible for the damage?
- Strategic Planning
We rapidly assemble a team and develop an action plan that is perfectly fitted to the analysis. We present the plan to you and get sign-off. Then we go into action.
- Action
We begin to implement counter-measures that include, but are not limited to: netZtrack identifies "positive” web pages, blogs, forums, articles, or pages that we control, that can be quickly elevated in the search engine rankings using optimization strategies. These pages blanket and replace negative listings.
Posting hundreds of positive articles, blog, journal and forum entries, news items, press releases and other pages on a steady, on-going basis. These postings offer positive reflections on your reputation — but more importantly, they replace negative postings by taking the top positions on the sites in which they appear.
Creating new, positive content on your site and on sites that we control, then optimizing this content so that it rises quickly to the top search engine rankings. netZtrack owns hundreds of sites used for this purpose.
Buying new domains with important, relevant keywords in the URLs, and optimizing these sites.
Continuous reporting, review, and revision of strategy based on concrete web metrics.
Thus netZtrack understands the use of pro- active conversation channels and keeps you updated every day because we are aware of the fact that ‘Reputation are created everyday and every minute.’